Monday, September 27, 2010

Fewer campers in Västernorrland!



From Swedish Radio P4 Västernorrland
The number of camping nights has decreased by 28 percent in Västernorrland in the first half of this year. In Sweden there are about 1050 campsites. One of the campsite who were lost are Valasjö camp in Kramfors.

 
"It's so expensive to go camping in Sweden:" It's so expensive to go camping in Sweden "(1:02)- It's so expensive to holiday in Sweden if you think about fuel prices. It is so that you can buy one weeks abroad cheaper than a holiday one week here in Sweden, "said Laila Lundqvist manager at Valasjö camping in Kramfors. In Västernorrland, the number of camping nights declined by 28 percent for the first half to July, all over Sweden with 14 percent. Looking ahead, Laila Lundqvist to work in a different way to attract new campers. - We try to arrange dances and events to the extent we have time and we are trying to advertise to attract people because it is nice to be outdoors. You can sit here and relax and avoid stress by spending time with family and friends," she says.


Ljudklippet finns Här.

/Emma

Thursday, September 16, 2010

Wednesday, September 15, 2010

Kabe Royal Tower

A two-floor caravan from swedish caravan manufacturer Kabe.

















http://www.husvagnsimport.se/Pdf/KABE_Royal_Tower_2008.pdf

Articles!

Article from GöteborgsPosten about the caravan-& motorhomeexhibition at Elmia, Jönköping.

http://www.gp.se/motor/1.446073-lyx-gar-fore-budget 

other articles concerning camping:

A very camping-positiv article
sorry it's all in sweden, among other things, it sais:
"The smiling exhibition - everything's increasing, more caravans. more motorhomes. more campers. A much more positive image of the mobile sparetime"
"motorhomesale has gone up by 125% during this decade."
http://www.gp.se/motor/1.20319-bara-uppat-pa-26-e-husvagnsmassan 


Caravan news from swedish Kabe
http://www.gp.se/motor/1.18602-svensk-jatte-arets-husvagnsnyhet 


Skiingtrips with caravan or motorhome is getting more and more popular..
(another interesting fact from the article is that every third camper sais that he/she is willing to rent a motorhome.)
http://www.gp.se/motor/1.20690-med-husbil-pa-vinterlovet 


Trend inom husvagnstillverkning, starka färger, lacker. Kunden får större möjlighet att påverka utseendet..
http://www.gp.se/motor/1.19491-blott-vitt-forbi-starka-farger-och-haftiga-lacker-ny-trend 

Tuesday, September 14, 2010

Before and After









On the bullentin board

an analyzing text of our research..

I'm not sure on how to use this but I wrote a text about what we've discussed and what we've fuond during this researchphase. at least I think it helped me to see what I think is important and interesting.
maybe we all have different thought on that so you're very welcome to edit or comment.. -SR

                                                                                -

Camping is so much broader than the stereotype of the "typical camper" conveys. Thanks to its width, camping has something for everyone, from the adventurer on the mountaintop to the old lady, painting the little fence around her caravan.

We were also struck by how attractive camping is as a theme to work with among designers, although camping sometime is looked upon as geeky. Perhaps it has to do with the fact that camping in itself is creative, that makes it okay to come up with freaked out ideas and concepts.

We have focused our research on current and future camping, not much on digging in the past. The history of Camping has pushed forward a stereotyp image of the camper that is not entirely true. Rather than opening up an altenative form of holiday for a broader targetgroup, it closes the camping market for people who are not already initiated into it.

With the blogg we want to show, through posts on everything from fashion to new products on the market market, that camping is a creative, adventurous, unpredictable.

The common conclusion of the group is simply that camping is freedom. Freedom by breaking routines. Group discussions have revealed various other thoughts on the essence of camping; that it's about being social or about being out in the nature. However, this can vary. To some, camping is being alone in nature and others stay in fully equiped caravans and will not get closer to nature than they would have at home.

Trends in camping that we have found are campsites with themes or by more targeted activities such as fishing, dance bands etc. Another trend we have seen alot of is "Urban Camping". So far campingsites are usually located in the countryside or outskirts of cities. However, we have found many interesting concepts and ideas on how to camp inside the city, the interest, demand and potensial for this seems really big.