Showing posts with label surveys. Show all posts
Showing posts with label surveys. Show all posts

Thursday, September 9, 2010

Interviews

Name: Kristoffer Olsson


Age: 25
Occupation: Taxidriver/Sovjet-enthusiast


When was the last time you went camping?
Music festivals in 2007.


Why did you chose to go camping instead of staying in a hotel/hostel?
You can´t bring beer and women to a hotel room.


Do you have any bad experiences with camping?
When I was in military school in Kiruna me and private Haglund had to lay naked and hug each other in one sleepingbag in order not to freeze to death.


What would make camping more attractive for you in the future?
Less Swedish dancemusic, less campinguniforms (blue with yellow stripes), more iron maiden.








Name: Tarita Tomic
Age: 37
Occupation: “Between two jobs”

When was the last time you went camping?
When I was a child I went camping with my family in Croatia, where I was born.

Why did you chose to go camping instead of staying in a hotel/hostel?
It was much cheaper to camp than to stay at hotels, and we enjoyed to socialize with our friends at the campingsite.

Do you have any bad experiences with camping?
Ants, bugs and spiders.

What would make camping more attractive for you in the future?
It should be like an ordinary summer cottage! Tv, internet, nice showers and a terrace with flowers.



Name: Marthe Christiansson
Age: 20
Occupation: “Between two jobs”

When was the last time you went camping?
When I was at the Arvika-festival this summer.

Why did you chose to go camping instead of staying in a hotel/hostel?
It´s cosy; nice atmosphere and people.

Do you have any bad experiences with camping?
Noisy, fights and drunk people.

What would make camping more attractive for you in the future?
More festivals!



Name: Johan Renvall
Age: 28
Occupation: Student at the University of Music

When was the last time you went camping?
This summer, we went camping in Norway with my parents caravan.

Why did you chose to go camping instead of staying in a hotel/hostel?
Since my family have their own caravan it´s very convenient.

Do you have any bad experiences with camping?
Food sucks, my hair becomes frizzy during the nights when the caravan gets humid and there´s annoying people everywhere.

What would make camping more attractive for you in the future?
Quiet departments on the camping site, like the “quiet wagon” on trains.





Name: Klara Törnqvist
Age: 16
Occupation: Student

When was the last time you went camping?
Two years ago when I went canoeing with my mother in Bohuslän.

Why did you chose to go camping instead of staying in a hotel/hostel?
To experience the nature and live a real outdoor-life.

Do you have any bad experiences with camping?
It´s often cold during the nights and the lack of hygiene facilities are exhausting if you go camping for a while.

What would make camping more attractive for you in the future?

I would really like to go hiking in northern Sweden, mountainhiking is cool and challenging.

         















When was the last time you went camping?
To be honest with you, it was about 8 years ago. Since then I had not enough time for a longer holiday.
But I will go camping, you just reminded me.

Why did you choose to go camping instead of staying in a hotel/hostel?
I love the nature, the trees, the smell of grass, to watch the moon and stars…
I am romantic. Also it is easy to learn to know others. I really like having barbecues with the neighbors in the evenings.

Could you tell me about negative aspects of camping?
I have had problems with the security at one place. I lost my chairs once.
At a camping place there has to be electricity, water and equipment.

What is your image about a camper?
In my opinion, campers are very sensitive people, they are feeling everything and appreciate the nature values.
Otherwise they are not real campers.

What would make camping more attractive for you in the future?
There has to be more security. And I want to be able to choose the right and good places.

















When was the last time you went camping?
In Spain in november 2006.

Why did you choose to go camping instead of staying in a hotel/hostel?
Because of money it wasn't as expensive and just for about 2 nights.

Could you tell me about negative aspects of camping?
missing equipment, something to boil water with is important to have.
I don't like the moskitos.
I have been to that nearly empty camping place, scared at night about footsteps next to our tent and it was too far away from the city.

What is your image about a camper?
beage hat, white kneesocks, hawaii-shirt, scruffy, fishing, belly, drinking beer

What would make camping more attractive for you in the future?
It has to be clean and I would like to have equipment shopping possibilities.


















When was the last time you went camping?
Like real camping?…with my parents, when I was a little child, that is ages ago, I think that was '95..?

Why did you choose to go camping instead of staying in a hotel/hostel?
I think my parents went because of the nature.
It it really depends on who you go traveling with, because not everyone likes camping.

Could you tell me about negative aspects of camping?
I hate noisy neighbors and the result of sleepless nights, rubbish on the camping sides and no air in the airbed.

What is your image about a camper?
Ok, now I am outing myself as a person with prejudices: of course the swimmingsuit,a bear belly, maybe a hawaii-shirt, beach thongs, they start barbecuing around 12, they wear funny hats, she has no bear belly, but curly hair and sunglasses
and wears funny loud colours.

why do you think they go camping?
It is cheap…and because of the children, they have rented a parking space, where they go on holiday every year.

What would make camping more attractive for you in the future?
Camping should be closer in harmony with nature, but that seems hard to realize..

















When was the last time you went camping?
I have no camping experience.

What would make you go camping?
I would go with someone with experience. I would like to keep my private sphere, and I would need someone who looks after my pets (have 3 cats).

Could you tell me about negative aspects of camping?
I cannot really think of it, where i come from (shanghai) we hardly have experience on camping i think.

What is your image about a camper?
They are more alternative and love the nature.

What would make camping more attractive for you in the future?
I have no idea.

















When was the last time you went camping?
I have no real camping experience.

What would make you go camping?
It has to be clean, safe and comfortable.
I would not like to stay in a tent, rather in a holiday cabin. But not in a camping area, I prefer it out in the nature, I just remember- I have slept in a tent with my best friend in garden of my parents.

Could you tell me about negative aspects of camping?
There are too many people and you have no real private sphere.
I don't like public sanitary installations.

What is your image about a camper?
They live in close touch with the nature and are very communicative.

What would make camping more attractive for you in the future?
Not sure, people camping shall feel happy...

























Name: David
Age: 27
Occupation: Truckdriver

When was the last time you went camping?
Sometime when I was a kid.

When was the last time you went camping?
I had no choice, had to go with my parents.

Do you have any bad experience from camping?
I hate to live in a tent when it´s raining. I hate mosquitoes.

Why did you chose to go camping instead of staying in a hotel/hostel?
I had no choice, had to go with my parents.

What does your picture of the typical camper look like?
no special image.

What would make camping more attractive for you in the future?
nothing, I don´t have any interest in camping. 




















Name: Anders
Age: 60. Maybe 61 or 62.
Occupation: Cheff

When was the last time you went camping?
It´s been 10 years since I stayed in a tent and 3 years since I stayed in a cabin.

Why did you chose to go camping instead of staying in a hotel/hostel?
It was convenient when I went skiing, close to the slopes.

Do you have any bad experience from camping?
No bad experiences, its all about adapting to a simpler life.

What does your picture of the typical camper look like?
no special image, anyone could be a camper.

What would make camping more attractive for you in the future?
I think that in future there will be more alternatives...there will be cottages in new 
versions, more specified for different targetgroups.






























Name: Lisa
Age: 55
Occupation: Educationalist for kids with disabilities

When was the last time you went camping?
In february. 

Why did you chose to go camping instead of staying in a hotel/hostel?
A skiingtripp. We stayed in a cabin because we had a dog and it wasn´t allowed in the Hotels.

Do you have any bad experience from camping?
It's cold, uncomfortable and the service facilities tend to be a bit distasteful and smelly.

What does your picture of the typical camper look like?
The typical campers allways have barbeques and drink alot of grogg...but they could also be the opposite; very quiet, alone in nature...go on hikes. sound and healthy.

What would make camping more attractive for you in the future?
I think camping will increase. There will be more products that makes it easier to stay out in the nature. People sit alot more now than ever, so we need to go out and camp.




















Name: Kajsa
Age: 22
Occupation: Student

When was the last time you went camping?
When I was 12 on a family vacation.

Why did you chose to go camping instead of staying in a hotel/hostel?
I don't really remember, it was my parents decision.

Do you have any bad experience from camping?
Disgusting bathrooms...

What does your picture of the typical camper look like?
"man ska ha husvagn...", "sunes sommar" (swedish movies) Middleclass families in matching tracksuites. 

What would make camping more attractive for you in the future?
New forms of campingsites...with different themes, like a youthcamping, where you don´t have to worry about disturbing other guests.





















Name: Ella
Age: 24
Occupation: Student

When was the last time you went camping?
Sometime during the summer.

Why did you chose to go camping instead of staying in a hotel/hostel?
I was hiking.

Do you have any bad experience from camping?
staying in a tent at a campingsite, it was crowded. Caravans everywhere...

What does your picture of the typical camper look like?
There are alot of stereotypes, like the hiker, the caravan family etc.

What would make camping more attractive for you in the future?
I think that in the future there will be more bike-campers and hikers. All campingsite will be more "green", more environment friendly.




















Name: Linnea
Age: 20
Occupation: Student

When was the last time you went camping?
One and a half week ago.

Why did you chose to go camping instead of staying in a hotel/hostel?
I´m a scout so it was a part of a scoutactivity...that´s pretty much what we do.

Do you have any bad experience from camping?
One time we set up camp on a meadow and in the morning the farmer sent out his cows to us. I don´t think he wanted us there.

What does your picture of the typical camper look like?
When I think of camping I think of scouts.

What would make camping more attractive for you in the future?
Camping doesn´t have to change to stay popular, as long as allemansrätten (the swedish right of common access) exists there will be alot of campers.





Non-campers

Non-campers are defined as people born between 1936 and 1986 who don´t own or have access to a caravan or mobile home. Non-campers are on average 48 years.
31% of non-campers lives in one of the three metropolitan regions of Stockholm, Gothenburg or Malmo. Just over half of non-campers stay in a villa or  house. The proportion of single households among non-campers is 23%. The average number of persons living in a household is 2.5. 43% have some form of tertiary education.
The most popular form of vacation for the last five years are charter and holidays in the sun. After that it is road trips, city breaks or ski vacation which are the most popular forms of holiday. 40% have access to or own a cottage, and this group also spend parts of their vacation time in summer cottages.

11% of non-campers didn´t travel at all in 2005. Those who traveled spent more than half of the time in Sweden and 28% elsewhere in Europe (excluding Scandinavia). Most households spend over 20 000 SEK per year on vacations.
Non-campers describe a camper as following: "A camper is an "average-Joe" (typical Swede) who is both enjoyable and social. He / she has limited finances and often dressed in tracksuit, likes a simply outdoor life and spending time with family and friends. " This description is how the campers describe themselves.

When non-campers make associations with camping at campsite are 28% negative, 13% positive and the remaining 59% have neutral associations. Caravans and tents are the two things that are most strongly associated with camping in the campground. Few mention other forms of housing such as motorhome, trailerlodge and cottage.
Most agree that camping in the campground is a great way to get close to nature, that camping is free, and is a social and inexpensive way to spend their holiday. However, opinions differ as to the degree of cosiness and whether camping is relaxing, smooth and safe.

Most non-campers (90%) have spent at least one night in a campsite. Tents and caravans are the accommodations that most have tried.

When asked if they're willing to buy a mobile resident 31% were positive. Motorhome is the most popular, but many see the price as a barrier. 22% of  the non-campers have rented a caravan, motorhome or trailerlodge and 48% are willing to hire any of the three mobile homes. A motorhome is the most popular mobile home to rent. Among those who are willing to buy or rent mobile housing, the average age is slightly lower. It is mainly families with children who are interested in both buying and renting.

Summary of SCR´s Survey - Active Campers


During spring 2006 the researchinstitute of Tourism (Turismen Utredningsinstitute) made a big survey on commission by SCR. The goal of the survey was to meassure the attitude towards camping and the interest of bying or renting a caravan or mobile home and to investigate the group of campers from demography, behaviour and needs.

The survey was based on two different kinds of groups:
1. The non-camper, 20-70 yearolds that do not own or have access to a tent, a caravan, a motorhome or a mobilehouse.

2.  The active camper, owner of the CCS-card (Camping Card Scandinavia) and who stayed on a Camping site sometime during 2005.

A summary of the result of the survey:  

Target group Analysis Camping 

Active campers are defined in the survey as the holder of the CCS (camping card scandinavia) card and has visited a campingsite sometime in 2005. The holders of the card was in average 50 years of age. 
Of Sweden’s population 37% live in any of the three metropolitan regions of Stockholm, Gothenburg or Malmo, but only 8% of the active campers live there. The typical campers live in a house in other parts of Sweden’s. It is primarily couples without children and families with dependent children under 18 years that are active campers. Approximately one third consists of couples born in the 40s. 
In addition to camping holidays are charter / holiday in the sun, road trip and the skiing holidays the most popular forms. It is mainly young campers and families with children who go on road trips or on skiing holidays. Young couples without children also like to travel on city break. About one fifth of the campers own or have access to a cottage and one fifth owns a boat. It is mainly older couples without children who have the privilege to own holiday homes, while families with children are more likely to only have access to them. 
Campers are from the avarageincome population. There are few single-person households and single-parent families among the campers. Of the active campers 22% have högskolutbildning which is lower than in the general population. 
Active campers have relatively many vacationdays in a year. We travel primarily in Sweden and spent over 20 000kr a year per household on holidays. Campers travels almost exclusively with their own families. 
A majority of campers live in caravans in the camping sites. Young campers live in tents while the proportion who have motorhomes are higher in older couple without children. Most own their own caravan. Ownership rate is the highest among the elderly. Families with children are more likely to go camping in July while the elderly camp more widespread during the season. 
On average, a camper is willing to travel 56 swedish miles from home. The active Camper visits between 1 and 5 campsites in one season. Some go to the same campsites, while others seek out new ones. Camping is a spontaneous holiday shape. Most books campsite late, the majority book on the same day. There are two things that are important in the choice of campsite. Most important are the servicefacilities at the campsite. There must be a good amount of toilets, showers, laundry / wash rooms, etc., but it is equally important that these facilities are of good quality and that they are fresh. The second most important factor is the possibility to go swimming. 
Before booking a campsite, two-thirds of the campers receive information through the brochure “Camping and cabins in Sweden”. The Internet is also a popular way to gather information. 
Among the active campers, there are few that primarily live in a cottage or camping cabin on the campsite. A majority has tried it,  and even if some see renting a cottage as an option on certain occasions, interest is weak. 

Other facts from the survey...

9% of the active campers have access to a summercabin, 11% owns one.

How the campers get information of different campingsites
77% mentions the brochure “Camping and cottages in Sweden”.
37% gets information from the internet.

Boking a Campingspot
About two thirds book on the same day as they arrive to the Campingsite.
Only 7% book three months or more in advance.

Camping habits
78% live in Caravans
  9% live in tents
  8% live in motorhomes
90% camp in July. (In Sweden, camping is a summer activity.)
The active campers that took part of the survey is much more likely to stay on a camping site than outside one, in the “wild”. 67% did not spend any night camping out in the open.
3 of 4 campers stayed at 1-5 different campingsites.
16% only visited one campingsite this year.
On avarage, campers are willing to travel 56 swedish miles from their homes to a campingsite.
The ones who camp most spontaneous are couples without kids and elderly. They are also more likely to camp during off-season.

In a spontaneous survey, where the testpersons spoke freely, 60% of the active campers said that the servicefacilities (bathrooms etc.) are the most important factor on the campingsites. “Fresch” was a keyword when they discribed bathrooms, washingrooms etc. 
The second most important desire was the surroundings, 25% answered that they wanted closeness to a lake, the sea or a swimmingpool.

Wednesday, September 8, 2010

Tourists and trends

- Today’s tourist seek own genuin experience. Travel and unic experiences becomes a part of the realization of ourselfs.
- Weekend trips will increase. They offer everyday luxury and recreation in the middle of all the stress.
- More and more people choose a concept when they book their travel. It can be anything from all inclusive to designhotels or housing especially designed for families with children.
-  Nisch travel with themes like slow-food, hikes and health. 


Source: Etour and Göteborgs-Posten